About us

ABOUT MONSIEUR LAURENT

At Monsieur Laurent, we set out to design and build clothing that feels good to wear. Not just good to look at, but good to wear throughout the day. We started out as an online store focused on women's trousers, born from a problem we saw with other clothing stores: great-looking pieces that often lack comfort and practicality. Clothing that looks great in photos but turns out to be stiff, restrictive, or uncomfortable to wear for long periods. We set out to build a different kind of clothing store, starting with how we think about the feel of our products.

Since then, we've grown beyond our original focus. Today, Monsieur Laurent offers clothing for both men and women, applying the same principles that shaped us from day one: comfort, simplicity, and quality you can rely on. Our store is operated by Flamingo Clohthing B.V., based in Amersfoort, Netherlands.

OUR APPROACH At Monsieur Laurent, we design each piece with how it feels in mind. How it supports your movement, how it feels after hours of wear, and how naturally it fits in with the rest of your life. We prefer simple designs that look good and feel good. Nothing unnecessary is added to our products. Our aim is to build clothing that you can rely on without making you think about it.

OUR MISSION Our mission is to design and build clothing that is easy to wear and easy to trust. Our aim is to build pieces that support your day without slowing you down or distracting you. Our clothing is designed to be part of your daily routine.

OUR VISION Our vision is to become a brand that men and women trust for everyday clothing. What started with a focus on women's trousers has grown into something bigger — but the goal stays the same: creating better products and a better experience over time.